Less Social More Sales

Once upon a time, two MIT students named Brian and Dharmesh were scheming up business ideas over late-night ramen. "I'm so sick of sales calls interrupting my dinner," Brian grumbled through a mouthful of noodles. "There's got to be a better way to get customers." Dharmesh nodded, pushing up his glasses. "What if instead of hassling people, we created stuff they actually wanted? Like articles answering their questions?" Brian's eyes lit up. "And used search engines to help them find it!" A...