Hi Reader,

Yesterday morning, I did something bold!

I tossed out the first version of this newsletter, the one I had all set to fire off to your inbox. For someone who thrives on structure, it was like tackling Everest without climbing gear.

Why, you ask? Here's the thing: The original message just wasn't good enough. It didn't deliver the value you deserve. And time? It's your most precious gem, my friend💎

So, I didn't hesitate. I rolled up my sleeves, hit the reset button, and conjured something better (I hope ;o)).

As we boldly venture into 2024, my mission is crystal clear: laser-focused, top-tier value, and a more authentic human connection.

Get ready for the real me 😅

Strategy spotlight this week

As the new year kicks off, we're flooded with trends, ideas, and "expert" opinions. It's overwhelming. But amidst all that noise, one article stands out: Jack's 2024 Social Media Predictions​

Points that jumped off the page to me:

• Threads isn’t going to be a thing

My take: I gave Threads a shot over Christmas, posted a few times, but haven't revisited it. I was flooded with notifications of new followers (WTF), prompting me to swiftly disable those notifications. Since then, I haven't bothered to check back. Makes me think that Jack might be onto something! 🤔

• Live content finally dies

My take: All those hesitations, introductions, and um's and ah's at the beginning of a live stream? Nah, not my cup of tea. I've often bounced out before they even reach the main event, assuming they ever do!

• YouTube Shorts becomes a key channel for brand social teams

My take: YouTube has vast reach and engagement potential, particularly among younger audiences. YouTube Shorts plays a huge role in complementing existing marketing efforts and driving traffic to a brand's website or landing pages. Repurposing short-form video content across YouTube is a no-brainer.

• Watch time becomes a primary metric.

My take: Watch time is a potent tool, especially for things like retargeting in ads. If a user watches a video, tailor their next ad based on its length. This is definitely a trend worth keeping an eye on.

• Bigger social budgets as senior social pros move into marketing leadership

My take: Cheers to this! Social media (done right) is, in my humble opinion, one of the most underrated professions out there. Bring on those promotions! 🚀

• Social Media Managers will struggle to find promotions.

My take: No matter the profession, the world is changing fast - just look at AI. We all need to continuously refine our skills and think beyond the horizon. Personally, I'm focusing on conversion copywriting. Words sell and sales ain't going anywhere! What about you? What skill are you planning to refine this year?

• More influencer deals will require Instagram Collabs.

My take: The idea of collaborating with others to tap into new audiences is beyond smart. Consider creative ways to make it work for you. It doesn't have to involve big payouts or complex agreements. Think outside the box and explore potential partners who can bring mutual benefits.

• A series of spicy Twitter predictions

My take: Oh, my stars! These predictions have got me all fired up. Can you imagine what Twitter will be serving up this time next year? It's a thrill just thinking about it! 🔮🚀

TL;DR

In the world of social media, keep an eye on trends like Threads fading away, live content losing steam, YouTube Shorts gaining prominence, the growing significance of watch time, expanding social budgets.

Amidst these changes, some may fear for their job roles, but remember this: Ignoring these trends is riskier than embracing them. Step boldly into this brave new world, seize the opportunities, and craft a vibrant 2024!

Bonus resources for you

• Engage readers like never before! Check out VFCA: Visceral Opener, Fresh Perspective, Challenge, and Anaphora. Justin Welsh breaks it down in this Twitter thread, with real-life examples.
• Are you making the most of these 10 email types to boost customer engagement? If not, the examples might ignite your creativity. Milestone emails, for instance, are often overlooked by many brands – perhaps even yours?
• Learn the secrets to make the most of your podcast guest, including tips to boost the odds of them sharing your episode with their followers.
• Discover four effective ways to respond to social posts with impactful examples that add value and help you stand out!

Don't be a stranger—hit that reply button and let me know your thoughts on my new approach to this newsletter. Your opinion is invaluable in shaping the content I deliver to you each week so I love to hear from you.

Wishing you a New Year filled with prosperity, joy, growth, conversions, and countless reasons to smile.

Yours,
Margo 🤝